Mark Willaman is founder and president of Fisher Vista, LLC, the owners of HRmarketer.com, HRmarketer Services Group, SeniorCareMarketer.com, SeniorCareMarketer Services Group and ShirleyBOARD.com. Mark has over fifteen years of proven success in the human resource and healthcare industries. In addition to being a pioneer in the use of web-based technologies for the delivery of employee benefits, Mark has a track record of conceptualizing and implementing innovative, creative and highly successful marketing and PR campaigns targeting HR decision makers. Mark also has extensive expertise and experience in developing award winning web and SaaS applications including HRmarketer.com and most recently, ShirleyBOARD.com - an online community for caregivers. Mark received his BSBA in Marketing from the University of Denver where he was a three-year letterman in Lacrosse, and his MBA from Pennsylvania State University where he was an appointed member of the MBAA Honor Council for two consecutive years. Mark is also a published author and speaker on various marketing topics and a regular contributor to the HRmarketer Blog and SeniorCareMarketer Blog. In his spare time, Mark enjoys training for triathlons.

Kevin Grossman is the COO at HRmarketer.com. Kevin has over 20 years of marketing communications experience working in the human resources and recruiting services industries, high-tech, and higher education. His broad knowledge of marketing and media visibility tactics, and thorough understanding of the human resource marketplace, helps HR suppliers develop and implement effective direct marketing activities resulting in increased visibility, sales leads and improved search engine optimization (SEO). Kevin received his BA in psychology from San Jose State University. He’s a proud new father who enjoys reading, music, drumming, hiking, running and travel. He’s also a published writer of children’s books, short fiction and poetry who contributes regularly to the HRmarketer Blog and his own daddy rants at Get Off The Ground.

Andy Benkert comes to HRmarketer with a broad range of experience in marketing, database management, and sales. Andy manages HRmarketer's events database – a database of over 600 human resource related events in North America – and assists HRmarketer members with their event planning and coordination, and completion of their exhibitor prospectus forms. Before joining HRmarketer, Andy worked in the political arena in the Silicon Valley; in the fly fishing industry where he managed a retail store and taught fly fishing; and graduated from the University of California Santa Cruz with a BA in History. He enjoys the outdoors and can often be found roaming the Santa Cruz mountains with his wife and dog, or fly fishing for just about anything.

Jonathan Goodman oversees HRmarketer sales and business development. He brings years of technology sales , online marketing, and international business experience to HRmarketer. Prior to joining Fisher Vista Jonathan provided sales and marketing consulting services and account management for a full service marketing agency with a specialty focus on human resource technology vendors, serving applicant tracking and hiring management suppliers, a background screening company, and multiple venture-funded enterprise software start-ups. Jonathan successfully managed multiple client engagements and maintained a remarkable record of client retention and satisfaction. From 2002-2004, Jonathan was a leading member of an US $18 million Enterprise Systems business for Dell Australia, serving the entire Australian mid-market. Jonathan successfully grew quarterly revenues while over-achieving sales goals for nine consecutive quarters. Jonathan began his sales and marketing career in London, where he quickly became a leading revenue producers for an Apple reseller during the launch of the first Apple iMac. Jonathan earned a Bachelor of Arts from Southwestern University, majoring in philosophy. Jonathan is an avid reader, podcast listener, and social media geek. He's also a remarkably average age-group triathlete with three Half Ironman finishes in 2008.

Heath Davis Havlick brings many years of media relations and marketing communications experience to HRmarketer, where she manages their extensive publications database. She is in daily contact with editors and journalists in order to keep the publication information as up to date as possible, while simultaneously building vital relationships with journalists on behalf of HRmarketer members. A former freelance journalist, Heath also helps HR journalists to connect with industry experts and thought leaders in the HR space. Heath holds an honors degree in Creative Writing from the University of California Santa Cruz, where she met her husband of 14 years, Tom. She loves books, people, paper crafts and film, and dreams of traveling to Antarctica.

Elrond Lawrence brings more than 17 years of public relations experience to HRmarketer and is responsible for HRmarketer’s media relations and press release review services. He previously worked at Ketchum Public Relations; prior to that, he worked at Kaiser Permanente in Southern California, where his responsibilities included corporate communications, employee relations, media & community relations, special events and newsletter editing. He received his B.A. in Communications from California State University, San Bernardino. A member of the Public Relations Society of America since 1994, he earned his APR accreditation in 1999. Elrond is an avid photographer of railroads and roadside America, and his work frequently appears in magazines, books, and calendars. His first coffee-table book, about Route 66 and the Santa Fe Railway in the Southwest, will be released in mid-October (visit www.66rails.com).

Gail DeLano works on the media relations team at HRmarketer. She is a veteran of high technology public relations, helping position and publicize technology startups and established companies for more than 20 years. Previously, she was director of PR and marketing communications for digital photo maker Preclick Corporation. She also directed the launch of Digital Railroad, Web-based services for professional photographers. She has worked with a diverse group of clients and markets including Web document delivery, payment systems, and search services; CRM software; DVD authoring; online learning courseware; What Color is Your Parachute CD-ROM, plant and T-Shirt software; and enterprise management systems. Earlier in her career, Gail built a PR division for a Silicon Valley marketing communications agency; was account executive at the pioneer technology PR firm Simon/McGarry (now part of Weber Shandwick Ltd.). She also worked in PR at Atari Corporation. Gail holds a Bachelor of Arts degree in Communications from Azusa Pacific University. She has also completed Master of Science coursework in Mass Communications from San Jose State University.

Christy Parsons, one of HRmarketer’s first employees, has years of experience in database management and customer service. Christy manages all client onboarding and account activations, and supports our sales team with prospect research and lead screening. She also maintains several of HRmarketer’s databases including associations, awards and buyer guides. Christy is a California native and has lived in the Santa Cruz area since she was a teenager. She enjoys traveling, attending rock concerts with her husband, her high school sweetheart, her son Steven, and reading a good book.

Jocelyn Goodman Cook has a diverse background that she brings to the sales team at HRmarketer. With two years of sales experience in the interior design industry and 8 years in non-profit communication and administrative management, Jocelyn is passionate about providing great service to everyone she is working with. She earned a Bachelor of Science degree in Journalism/Public Relations from Ohio University's Scripps School of Journalism and an Associate of Applied Science degree in Visual Communication/Interior Design from Sinclair College in Dayton, Ohio. Jocelyn loves to travel, read and finds her creative outlet in making her own greeting cards and doing design projects.

Rita Jackson brings years of solutions sales and relationship building experience in the human resource arena to her sales director position at HRmarketer. Prior to joining HRmarketer.com, Rita managed a sales team at HR.com providing mentoring and assisting the team with their territories and clients, as well as handling her own list of the major accounts. Her experience has crafted her skills to include understanding the HR space, listening to her clients needs, developing focused marketing plans, and building the trust and respect of all her clients. Beyond the workplace, Rita's passions are: her family, performing on stage and in choirs and helping lead a support group for sufferers of Celiac Disease (gluten allergy).

Dawn Passaro comes to HRmarketer with extensive experience in human resources management – over 15 years experience as a human resources professional specializing in small to midsize high tech companies. Dawn assists with managing HRmarketer's conferences and media outlets databases that include over 1,200 human resource related events and publications throughout North America. Dawn graduated from the University of California Santa Cruz with a BA in Psychology. She enjoys reading, music and doing yoga, and can often be seen walking with her two children and her Australian Shepard, Mollie, along West Cliff Drive, in Santa Cruz.

Kathy White is responsible for keeping our books and other financials in order - no small task considering the thousands of invoices we generate each year across our various product lines. An original member of the Fisher Vista, LLC family, Kathy is as good as it gets when it comes to multitasking and attention to details. She brings over 20 years experience in the fields of accounting and business administration. She was fortunate to work with an extremely professional and motivated group of CPA's, who in 2000 conviced her to start her own business. Kathy was born and lived in California until 2006, when she relocated to Colorado. In her spare time, she enjoys home improvement projects, going to the gym and exploring the Rocky Mountains via road trips, hiking or best of all on the back of a Harley.

Adriana Saldaña works on the media relations team at HRmarketer. She has more than nine years of high technology public relations experience. She previously worked for Porter Novelli, a global public relations firm, servicing clients ranging from small start ups to Fortune 50 companies. Adriana graduated from California State University, Chico with Bachelor of Arts degrees in Journalism and Spanish. When not tied to her laptop, she enjoys spending time with her family and kayaking on the Elkhorn Slough.

Greg Heilmann is our lead UI, Usability, and Web designer who works at both creative design and technical implementation levels. Greg has over ten years of design experience, both in creative agency settings, as well as part of several mid-to-large-size organizations. Greg is comfortable with the Adobe suite of products, namely PhotoShop, Illustrator, Dreamweaver, Flash, Captivate, and more. He also possesses the skills at a code-level (HTML, DHTML, PHP, ASP) to successfully bridge the creative side to the technical side. Greg has a Bachelor of Science in Communication from Cornell University and has completed graduate work at the Walter Annenberg School for Communication at the University of Southern California.

Vlad Atanasiu is our lead developer who is a highly skilled and trained professional, with in-depth knowledge of algorithm development solutions and project management technologies. Vlad has over eight years of project management experience including completing numerous projects on different architectures and technologies. Vlad also has over ten years experience with C++, MFC, TCP/IP, GDI, SDK on WINDOWS-type platforms, and Java and PHP on multiplatform development tools including experience with various database systems such as ORACLE, MS and MYSQL. Vlad has a Bachelor of Science in Computer Science from the Computer Science Department of Polytechnical Institute of Bucharest.

Alexander Bordbar Alexander oversees all of HRmarketer's IT, web site development and day-to-day site hosting. Alexander is an entrepreneur with over 12 years of IT experience, and founder of an IT company specializing in high level software production, hosting and advanced video surveillance. Alexander acts as an architect to plan, consult and direct the IT department. Besides managing a 'state of the art' team for HRmarketer.com, Alexander instills upon the company values of team work, leadership, along with moral and religious values as the most important steps to the success of the company.