In This Issue
- Welcome
- Earnings and M&A News
- HRM List Rentals
- HRM Improvements for 2008
- SCM to Launch 2008
- Marketing/PR Tip
- How HRmarketer Helps
- HRM Webinars
- HR Industry News
- HRM Services Group
Media Partners
Welcome to the latest HRmarketer.com eNewsletter.
Our marketing/PR intelligence newsletter highlights HR supplier news, insightful marketing research reports and case studies, and valuable marketing and PR tips that will help you generate more publicity, website traffic, sales leads and improved search engine rankings.
Here's to a prosperous 2008! Happy marketing and good luck!
Sincerely,
The HRmarketer Staff
Fisher Vista, LLC / HRmarketer.com
HRmarketer lists the latest earnings from publicly traded HR and HR-related companies and all the latest M&A activity in the HR marketplace.
- Automatic Data Processing Inc. (ADP): Reported that its fiscal first-quarter earnings rose as its employer and dealer services revenue rose. For the quarter that ended Sept. 30, ADP earned $297.4 million, or 55 cents per share, compared with $257.5 million, or 46 cents per share, in the year-ago quarter. The company's earnings from continuing operations totaled 45 cents per share, up from 39 cents per share in last year's first quarter. ADP's revenue rose 14 percent year over year to $1.99 billion from $1.75 billion.
- Kenexa (KNXA): Reported its third-quarter profit and revenue rose by about two-thirds, but sales fell short of Wall Street's expectations. Net income for the three months ended Sept. 30 rose to $7.1 million, or 27 cents per share, compared with $4.2 million, or 20 cents per share, during the same period a year earlier. Excluding stock-based compensation costs, one-time consulting fees and other adjustments, the company said it earned 33 cents per share, compared with 24 cents per share last year.
- Kronos Inc., a privately held company that provides software that large companies use to manage recruiting, hiring, and retention functions, acquired Deploy Solutions Inc. Kronos said the Deploy acquisition will add strengths in Kronos' existing target markets such as retail and dining.
- Salary.com entered into a definitive agreement to acquire the assets of ITG Competency Group, LLC. In addition, Salary.com has licensed the complete competency library of Schoonover Associates, Inc. With these transactions, Salary.com will own an extensive competency library comprising over 2,000 job competencies and will offer consulting services for competency model development and support partnership re-selling arrangements.
Read more earnings and M&A news here.
Through an exclusive partnership with Dr. Joe Outcalt, publisher of the HRVendors.com Phonebook & Cross Reference Directory, HRmarketer.com is now offering its members access to over 50,000 opt-in email lists of HR decision makers.Outcalt and Associates, Inc. have published guides and directories since1969. Dr. Joe Outcalt has worked extensively with HR decision makers for over three decades.
You won't find a more qualified HR marketing list for less than half the cost of comparable list rentals!
Contact an HRmarketer representative today for more information.
HRmarketer members can log in to their accounts to read more about the list rentals.
HRmarketer.com Improvements for 2008
HRmarketer.com will soon sport a graphic redesign that emphasizes social networking and RSS feeds and will also introduce a customized welcome page and upgraded planning features.
The improvements coming in early 2008 include:
- The ability to upload and schedule press release distributions.
- Enhanced statistics for press releases sent to journalists including open rates and deliverable rates.
- Improvements to the HRmarketer.com "Community" including enhanced social networking capabilities and the ability for members to "comment" on journalists, analysts, media outlets and events. Members can also create a public buyer guide listing with custom "tags" and the ability to link HR prospects to your company web site, collateral, research reports, podcasts, blogs and more.
- A new blogs database, including a built-in RSS feed reader application to quickly monitor recent postings from hundreds of human resource blogs.
- The ability to subscribe to RSS feeds to keep current on the latest speaking and award opportunities in the HR and related spaces.
- The ability to select from over 25 HRmarketer alerts members want to receive, and how they want to receive them. Choices include email, RSS feeds or as a "module" on your HRmarketer.com welcome page. Sample alerts include award deadlines, speaking opportunities, updates from your favorite blogs, editorial opportunities, editorial calendars, breaking HR news and new events, journalists, analysts and media outlets.
- Upgrades to the "My Marketing Planner" feature.
Contact an HRmarketer representative today for an online demonstration.
SeniorCareMarketer.com to Launch 2008
Fisher Vista, LLC, the marketing and information services firm that owns the successful HRmarketer.com, has announced plans to release a similar product aimed at the rapidly growing senior care industry and named SeniorCareMarketer.com. The service will be released in the first quarter of 2008. SeniorCareMarketer.com will offer the senior care industry the same marketing benefits and services that HRmarketer.com offers.
Read more about SeniorCareMarketer.com here.
If you sell products and services in the senior care marketplace, then help answer these questions by participating in SeniorCareMarketer.com's upcoming research report, Trends in Senor Care Marketing: Where SC Suppliers Spent their Marketing and PR Dollars in 2007 and What's Ahead in 2008.
No matter how sweet the temptation, when it comes to releasing news from your company, don't just make stuff up.
Here are some recommendations to keep in mind when drafting press releases:
- When distributing news to journalists and editors, make sure it’s of true news value to their publications – i.e., know the pubs you’re pitching.
- You should always focus on building relationships with the journalists and editors you’re targeting, becoming a reliable source for their stories and articles, not just getting their attention for attention’s sake.
- When distributing news online, like posting search-optimized releases via HRmarketer’s Direct2Net wire service (PR Web), you can certainly be more promotional (announcing a content download like a white paper or research report, Webinar, etc.), but it still has to contain a kernel of news in a news release format. Yes, media will see your online releases, but more importantly, your buyers will find them too.
- Take your highly creative but fictional release and turn it into a lead-generating direct marketing email and/or print mail campaign and then use PR to promote and reference the content while releasing vital news about your products and services.
"It's such a pleasure using HRmarketer.com. Their online service has been invaluable to our marketing and PR efforts. There are very few organizations I have ever worked with that offer the level of responsiveness and customer service that the HRmarketer team does."
- Cindy Danielson, Marketing Manager, QHR Software Inc.
Read the complete case study about how QHR Software uses HRmarketer.com’s tools and resources to educate their target market and generate more visibility.
We continued our Webinar series last month with a Webinar titled "Marketing to HR with Traditional and Web 2.0 Integrated Strategies."
The HRmarketer team delivered a one-hour Webinar on how to create a successful marketing and PR strategy that integrates both traditional and Web 2.0 activities to generate more visibility, website traffic, sales leads and improved search engine rankings.
Each month we'll offer a new Webinar on a timely marketing or PR topic, exclusively for HRmarketer members (quarterly Webinars will be conducted for the public). All Webinars will be archived online for members.
Upcoming Webinar topics include:
- Website SEO
- Direct Marketing E-mail
- Blogging and Podcasting
Contact us today at services@hrmarketer.com or call us at 831-685-9700 if you have any questions about our Webinar series.
Please note that our companion white paper about creating a successful marketing and PR strategy will be released in late January. The Marketing PR Lead Generation Process (sm) is what your organization needs in 2008!
The following HR industry news releases and articles are only a sample summary of the news feeds that active HRmarketer members receive twice per week.
HRmarketer members can also distribute their releases to thousands of media outlets and journalists covering the human resources industry. Releases sent via HRmarketer are also syndicated via RSS and posted to major Internet news portals and other public HR news sites.
- BenefitsCheckUp Has Served Two Million Seniors
- Fisher Vista, LLC Reports Fifth Year of Record Revenue for HRmarketer.com
- Health Coaching a Key Employee Benefit in Controlling Healthcare Costs
- Aruspex and Starbucks Webcast to Examine Journey to Strategic Workforce Planning
Read all the important HR marketplace news from the past 90 days here.
The HRmarketer Services Group
You already
know us for our industry-leading HRmarketer.com membership service - the #1
Internet marketing and media visibility service for companies selling to human
resource departments.
By leveraging the tools and resources of your HRmarketer.com membership with our knowledge and experience in both traditional and Web 2.0 digital media, the HRmarketer Services Group can help you reach buyers directly by integrating your marketing and PR to achieve greater online visibility, site traffic and sales leads.
We can help you with:
- Media relations
- Traditional press releases
- Social media press releases
- Search optimized press releases
- Speaking proposals
- Award competitions
- Content development
- Website development
- Flash demos
- SEO Keyword research
- Lead capture forms
- Direct marketing
- eNewsletters
- Blogs and Podcasts
- Social media newsrooms
- Creative services (brochures, ads, exhibits and more)
HRmarketer. No other marketing and PR firm knows the HR industry better than we do.
Contact us today at services@hrmarketer.com or call us at 831-685-9700 to see how we can help you reach your buyers directly.
