HRmarketer lists the previous quarter's earnings from publicly traded HR companies and all the M&A activity in the growing HR space.

• Automatic Data Processing Inc. (ADP): For the three months ended June 30, net income rose to $703.8 million, or $1.23 per share, from $258.7 million, or 44 cents per share, in the year-ago period. The latest quarter included a gain of $453 million from the sale of its claims services unit.
• Ceridian Corp. (CEN): Ceridian Corp. said its second-quarter profit jumped 26 percent, beating Wall Street estimates, as higher interest income and profit margins combined with an 8 percent increase in revenue. Net income climbed to $42.2 million, or 29 cents per share, from $33.5 million, or 22 cents per share, in the year-earlier quarter. Wall Street, on average, was looking for profit of 22 cents per share, according to Thomson Financial. The company told analysts to expect 21 cents to 23 cents per share.
• Accolo, Inc. announced the acquisition of Teten Executive Recruiting, a retained executive search firm that specializes in using social software to reach and recruit the most qualified candidates. The firm focuses on the hedge fund, private equity, and strategy consulting industries.
• The Employer Services Division of Automatic Data Processing, Inc. (NYSE: ADP) announced it has entered into an agreement to acquire Employease®, Inc., a leading provider of Web-based solutions and outsourcing options for HR and benefits professionals. The agreement follows a successful partnership between Employease and ADP® Major Accounts Services, part of ADP Employer Services. The acquisition is expected to further expand ADP's presence within the mid-market to fulfill a growing demand for Software-as-a-Service (SaaS) solutions.

You've probably heard us talk about "Marketing PR" or "Marketing and PR 2.0" - a concept HRmarketer.com helped pioneer. When implemented effectively, Marketing PR helps companies increase their (1) publicity, (2) search engine optimization (SEO), (3) website traffic, and (4) sales leads. The key difference between Marketing PR and traditional PR is that Marketing PR bypasses the media and takes the message direct to the buyer.

What is Marketing PR and how can you implement a Marketing PR plan?

Elrond Lawrence, Vice President of Media Relations for HRmarketer.com, answers these questions in an article he wrote entitled "The Rise of Marketing PR" that was recently published by B2B Marketing Trends, a leading B2B marketing publication from Penton Media. The article offers a clear explanation of what marketing PR is and how you can start generating more leads. You can access this article here.

If you have questions on Marketing PR or need help implementing a marketing PR plan, HRmarketer.com can help. Our SupportPlus services complement your basic HRmarketer membership by letting our seasoned Marketing PR experts do the work for you.

Contact us at 831-685-9700 or via email at info@hrmarketer.com to see how we can help your organization increase its visibility and generate more leads with Marketing PR!

In July Marketing Sherpa released findings of a Technology Marketing Survey that included the top 5 lead generation tactics for technology services and hardware and software firms. Overall, the top 5 lead generation tactics were:

• Free Trial Demos
• Webcasts / Webinars
• White papers
• Blogs
• Podcasts

"HRmarketer.com has been an invaluable marketing service that gives us access to a number of easy-to-use tools and database resources. Their service also assists us in planning our marketing and PR campaigns. And because we have a relatively small marketing group, their media relations team reviews our press releases, providing us insightful feedback. Plus, their Direct2Net Internet wire service distributes our releases to a larger audience that includes both the media and prospective buyers. I would recommend their service to anyone in the HR marketplace trying to improve their marketing efforts and generate more sales leads."

Joel Pelzner, VP Marketing, ERC Dataplus, Inc.

Our latest invaluable report entitled Trends in HR Marketing: Forays into Marketing 2.0 and PR 2.0 provides information on trends and best practices for HR marketing to the HR/Benefits marketplace, and more specifically on the adaptation of Marketing 2.0 and PR 2.0 techniques for that marketplace. It includes an analysis of trends and the technologies most used in this industry. Finally, this report offers insight into the tremendous opportunity available for those marketers willing to innovate and interested in gaining more market share.

The following industry news releases and articles are only a sample summary of the news feeds that active HRmarketer members receive twice per week. HRmarketer members can also distribute their releases to thousands of media outlets and journalists covering the human resources industry. Releases sent via HRmarketer are also syndicated via RSS and posted to major Internet news portals and other public HR news sites.

• TalentPen’s Candidate Collection System a Perfect Match for “New Science of Hiring” in Inc. Magazine
• Workplace Options Provides Popular Work-Life Webinars in MP3 Format
• Diverse Labor Laws Challenge the Nation’s Businesses
• Pilat HR Solutions’ Clinton Wingrove to Speak at NCHRA Annual Conference

Come see us at booth number 9 at the 9th annual HR Technology Conference & Expo October 4 and 5. We're also sponsoring the beverages being served in the exhibitor loungue, so make sure to take a break, put your feet up and enjoy a delicious refreshment - on us!