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Publicity. Traffic. Leads. Summer 2007
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Win a Free
HR Tech Booth Space in 2008!
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HRmarketer.com is again exhibiting at this year's 10th annual HR Technology Conference & Expo. We're also sponsoring the exhibitor lounge where all you lucky suppliers can get free chair massages after a hard day working the expo floor.
Make sure to stop by booth #1708 or the exhibitor lounge and sign up for a free HRmarketer.com demo.
Every supplier who completes a demo and buys a membership by December 1, 2007, will be entered to win a pre-paid standard booth space for HR Tech 2008*! That's a $3,995 value!
We look forward to seeing you!
Offer Expires: December 1, 2007
* Offer available for new HRmarketer.com memberships only.
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Greetings and welcome to the latest HRmarketer.com eNewsletter.
The summer issue is finally here and not a minute too soon!
Our quarterly marketing intelligence newsletter highlights HR supplier news, insightful marketing research reports and case studies, and valuable marketing and PR tips that will help you generate more publicity, website traffic, sales leads and improved search engine rankings.
Have a great Labor Day weekend and enjoy the newsletter!
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Earnings and M&A News |
 HRmarketer lists the previous quarter's earnings from publicly traded HR and HR-related companies and all the M&A activity in the HR marketplace.
- Automatic Data Processing Inc. (ADP): Reported reported 14% revenue growth to $7.8 billion for the fiscal year ended June 30, 2007...
- Kenexa (KNXA): Reported its shares fell after analysts downgraded the stock and third-quarter profit guidance came in below Wall Street estimates. The company reported net income of $5.8 million, or 23 cents per share...
- BPO Management Services a full-service business process outsourcing company focused on serving middle-market enterprise announced the completion of its acquisition of Human Resource MicroSystems, Inc. (HRMS)...
- IMPACT Group, a global leader in relocation and career transition solutions announced that it has acquired the human resource (HR) consulting business of Spherion Corporation...
Read more M&A/Earnings news here.
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Latest HR Supplier Marketing Research Survey Now Open
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 How prevalent are the use of blogs, podcasts and other Web 2.0 tools by human resource suppliers?
Are print advertising budgets being reduced in 2008?
Will human resource vendors attend fewer trade shows?
Help answer these questions by participating in HRmarketer.com's upcoming research report, Trends in HR Marketing: Where HR Suppliers Spent their Marketing and PR Dollars in 2007 and What's Ahead in 2008.
Your answers will help us outline key trends such as:
- The patterns of adoption and use of various marketing and public relations tactics by human resource suppliers
- The growth of "Marketing 2.0" tactics including social networking
- What marketing activities have the greatest impact in lead generation
- The importance of SEO and search optimized press releases
- The amount suppliers will invest in Pay-Per-Click advertising
- And much more!
Complete the short survey today!
You can also pre-register for your free copy of the new HR Suppliers' Marketing and PR Activities 2007/2008 report.
Download our white papers and research reports here.
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Marketing and PR "Food for Thought"
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 Buying Another Company's Trademark As a Keyword in Your AdWords Campaign
Several prominent newspapers are covering the story of American Airlines lawsuit against Google over search words.
It's a fascinating case where American Airlines accuses Google of violating trademark laws with its practice of selling search terms such as "American Airlines" to other companies for advertising.
Here is what's going on. Do a Google search for "American Airlines" and check out the advertisers on the search results page. Google is letting companies purchase other company's trademarks as keywords for their AdWords program. Or, as American Airlines said, "This lawsuit involves...efforts by certain companies to free ride on American Airlines' brands through use of Google's technology."...
Read the full posting here.
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How HRmarketer Helps Its Members |
"HRmarketer's customer service is the best I've ever encountered on the Web - bar none! I really appreciate the time they take to educate me regarding the distribution of press releases and I appreciate the extra help recommending media outlets. I am always impressed when I speak with someone from HRmarketer. I sense a genuine desire to help along with a fantastic personality in everyone with which I've had the pleasure to communicate."
- Christopher Anders, Sales and Marketing, CRI
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Monthly Members-Only Webinars
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 HRmarketer launched its new monthly members-only Webinar series this month with a Webinar titled "Search-Optimized Releases and General Tools Review."
In the Webinar, the HRmarketer team reviewed the power of search-optimized releases including:
- An overview of keyword research
How to embed keyword links in the Direct2Net releases (PR Web)
How to upload a news image with the release
How your releases can increase your website traffic
- Reviewing your releases' online statistics
Each month we'll offer a new Webinar on a timely marketing or PR topic, exclusively for HRmarketer members, while always concluding with a general review of HRmarketer's other invaluable tools and resources. All Webinars will be archived for members.
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New Functionality and Features Coming in Early 2008 |
 HRmarketer.com will soon launch a graphic redesign that emphasizes social networking and RSS feeds. As part of its development schedule for the next six months, the Web-based service will also introduce a customized welcome page and upgraded planning features.
The following improvements are planned:
- Upgrades to HRmarketer.com's graphics and user interface design.
- Improvements to the social networking capabilities of HRmarketer.com, including the ability for suppliers to "comment" on journalists and rate events.
- A new blogs database, including a built-in RSS feed reader application to quickly monitor recent postings from hundreds of human resource blogs.
- The ability to subscribe to RSS feeds to keep current on the latest speaking and award opportunities in the HR and related spaces.
- The ability to customize HRmarketer.com's welcome page by selecting from a number of "modules" - including Community, Award Deadlines, My Press Releases, HR News, My Planner, Favorite Blogs and Recent Postings, etc.
- Upgrades to the "My Planner" feature.
- And much more!
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SeniorCareMarketer.com to Launch in 2008 |
 Fisher Vista, LLC, the marketing and information services firm that owns HRmarketer.com, has announced plans to release a similar product aimed at the rapidly growing senior care industry and named SeniorCareMarketer.com. The service will be released in the first quarter of 2008.
The new site is a direct response to the expanding elder care industry. Seniors represent the fastest-growing age group in the United States, and projections call for the age 75-and older population to increase 70 percent by 2025. As the Baby Boomer generation enters its senior years, an estimated 70 million Americans will be over the age of 65 by the year 2030 - equal to one out of every five Americans.
SeniorCareMarketer.com will offer the senior care industry the same marketing benefits and services that its sister product, HRmarketer.com, offers the human resource industry: the ability to generate publicity, website traffic, sales leads and improved search engine rankings.
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HR Industry News Quarterly Roundup |
 The following industry news releases and articles are only a sample summary of the news feeds that active HRmarketer members receive twice per week.
HRmarketer members can also distribute their releases to thousands of media outlets and journalists covering the human resources industry. Releases sent via HRmarketer are also syndicated via RSS and posted to major Internet news portals and other public HR news sites.
- NCOA Recognizes Chicago's Continued Leadership in Finding and Enrolling Seniors in Benefits Programs - More Than $500 Million in Benefits Found
TalentDrive Brings Together the Art and Science of Online Resume Sourcing
Employers Can Now Showcase Company Videos on CareerTours.com
XMei International to Sponsor Executive Talent Conference in Hong Kong
- Hodes iQ and AberdeenGroup Publish Talent Acquisition Study
Find more HR industry news here. |
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New HRmarketer.com List Rental Opportunity |
Through an exclusive partnership with Dr. Joe Outcalt, publisher of the HRVendors.com Phonebook & Cross Reference Directory, HRmarketer.com will be offering its members access to over 50,000 opt-in email lists of HR decision makers.Outcalt and Associates, Inc. have published guides and directories since1969. Dr. Joe Outcalt has worked extensively with HR decision makers for over three decades.
You won't find a more qualified HR marketing list for less than half the cost of comparable list rentals! Look for this new offering in late September.
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The HRmarketer Services Group
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You already know us for our industry-leading HRmarketer.com membership service - the #1 Internet marketing and media visibility service for companies selling to human resource departments.
By leveraging the tools and resources of your HRmarketer.com membership with our knowledge and experience in both traditional and Web 2.0 digital media, we can help you reach buyers directly by integrating your marketing and PR to achieve greater online visibility, site traffic and sales leads.
We can help you with:
- Media relations
- Traditional press releases
- Social media press releases
- Search optimized press releases
- Speaking proposals
- Award competitions
- Content development
- Website development
- Flash demos
- SEO Keyword research
- Lead Capture Forms
- Direct marketing
- eNewsletters
- Blogs Podcasts
- Social Media Newsrooms
- Creative services (brochures, ads, exhibits and more)
HRmarketer. No other marketing/PR firm knows the HR industry better than we do.
Contact us today at info@hrmarketer.com or call us at 831-685-9700 to see how we can help you reach your buyers directly.
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Happy marketing and good luck!
Sincerely,
The HRmarketer Staff
Fisher Vista, LLC / HRmarketer.com |
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Fisher Vista / HRmarketer.com | PO Box 10 | Capitola | CA | 95060 |
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Marketing & Lead Generation tips for HR Suppliers. Archives.
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