Nearly 100% of HRmarketer customers renew their membership each year. Here are some reasons why:

“While there are many benefits to HRmarketer.com, we particularly appreciate having so many ways to reach out to HR decision-makers (all in one place) and being provided with valuable resources that explain how best to market our services to that audience. As a small business owner, I want to spend less time tracking down marketing options and more time creating products, services and articles to help my clients. HRmarketer allows me to do just that. It is also an excellent resource for helping us keep track of the latest news and happenings in HR, and for learning and sharing knowledge with the onsite HR Community.”

- Chad Hayward, MASC., Assessment Director, Hire Insight Consulting Group

“HRMarketer.com has proven to be a terrific tool in identifying promotional and editorial opportunities. When you add the capability to evaluate those opportunities through the eyes of industry peers via the HRMarketer Community you have an invaluable resource that frankly I couldn’t live without. HRMarketer.com has saved me countless hours of research allowing me to focus on execution and driving bottom line results.”

- Jason Kapler, Marketing Associate, iEmployee

"We sent a direct email campaign to HRmarketer.com's list of HR decision makers promoting our white paper "Creating Competencies That Matter". Within 24 hours we had over 400 downloads of the white paper with an open rate of 7.1% and a click-thru rate of 16.5%. The HRmarketer Services Group also helped us create the HTML campaign creatives and landing pages."

- Kevin Sessions President, TalentQuest

"HRmarketer.com has taken a giant leap forward with their new Community portal that serves as an interactive buyer guide for both HR buyers and the HR vendor communities. The HRmarketer.com Community is a high visibility website for us at Anderson-davis, Inc. and our new suite of products and training services. We anticipate an increase in traffic and sales opportunities from HR decision makers that we haven't yet reached."

- Dennis Barr, VP of Sales, Anderson-davis, Inc.

“We always did a good job of marketing nowHIRE’s applicant tracking systems, but it was the HRmarketer Services Group that put us on the HR marketplace map. Since we’ve been working with HRmarketer, our visibility and lead generation has increased dramatically and we’re thrilled. Each month we focus on a new marketing/PR activities and generate quality white papers and other content that help our prospects manage their workforce and grow their bottom lines. And no matter the state of the economy, you’ve got to keep your marketing machine humming along or your competition will run you over!”

- Joseph Impastato, President, nowHIRE

"The reaction from my marketing and PR team to HRmarketer has been extremely positive. You've really created a valuable resource to help HR suppliers get media visibility, plan for events and find marketing opportunities.

- Karol Rose, Chief Marketing Officer, FlexPaths

"It's such a pleasure using HRmarketer.com. Their online service has been invaluable to our marketing and PR efforts. There are very few organizations I have ever worked with that offer the level of responsiveness and customer service that the HRmarketer team does."

- Cindy Danielson, Marketing Manager, QHR Software Inc.

"HRmarketer is a very solid product. After sending out only a handful of press releases through HRmarketer, our Media placements have increased significantly, and our peers have taken notice. I'm a fan!"

- Mike Civiello, Manager, Marketing & Media Relations for LifeCare, Inc.

"I'm very impressed with all the information HRmarketer.com has on their site."

- Chris Kehr, CEO, Online Employment Systems

“We engaged the HRmarketer Services Group to help us launch our strategic workforce planning software in the US market. HRmarketer helped us with a variety of marketing and PR tasks including collateral and web site development, SEO, market research, direct marketing, tradeshow coordination and media relations. We continue to use HRmarketer as an integral part of our marketing team - the HRmarketer services team is easy to work with and delivers results.”

- Stacy Chapman, CEO - Aruspex

“HRmarketer's customer service is the best I’ve ever encountered on the Web – Bar none! I really appreciate the time they take to educate me regarding the distribution pf press releases and I appreciate the extra help recommending media outlets. I am always impressed when I speak with someone from HRmarketer. I sense a genuine desire to help along with a fantastic personality in everyone with which I've had the pleasure to communicate.”

- Christopher Anders, CRI

“I have told your people and others that your site has some of the best informational white papers I've read and am looking forward to using your site which will begin next week in earnest. I am more than happy to brag for a vendor that I find useful and I must also say that you have been stellar in keeping in touch and being helpful..you put the 'customer' in customer service.”

- Rene D. Petrin, President - Management Mentors

“We initially chose the HRmarketer.com service for its focus on the HR marketplace. The tools and resources they provide are simple and intuitive to use, and the speaking and editorial opportunities are critical for us. But we realized quickly being a small team that it's not always easy finding the discipline and time to stay on top of marketing opportunities when there are too many other things to juggle! We decided to engage the HRmarketer services group to take care of the writing, search-optimizing and distributing of our press releases. After only a few months they created the Internet visibility we wanted and we're getting regular media enquiries weekly. More leads are coming in the door than ever before!”

- Crista Renner, Director Communications, Juice Inc.

“As a new company with one of our major targets the HR industry, we're thrilled to have tapped in to everything HRmarketer has so offer! Their tools and resources are user-friendly and their customer service is outstanding. The HRmarketer staff has been invaluable in helping us execute our marketing activities.”

- Karen Meyer, Advertising and Marketing Communications, HPM Bootcamp

“We love HRmarketer! It is such a time saver. The Speaking Engagement, Editorial Queries and Award Competition deadline announcements save me hours of research time & energy!”

- Cindy Cernohous, Pinstripe, Inc.

"With a new software product to promote, we decided to invest in a public relations campaign that targeted potential users while they searched for information on the web. We had heard of HRmarketer through an industry colleague who used their service. After 3 months of using HRMarketer Services, we increased our traffic to our product sites nearly 60%. Previously we did not rank high when a user typed in total compensation statement software, however after 3 months of press releases through the Direct2Net service, we now rank 4th on Google... and if the user puts quotes around the search term, we account for every organic site link that comes up -- 3 pages worth. We planned on investing in pay-per-click advertising, however with these results, there's no need to pay for traffic!"

- Ray O'Donnell, President, TotalRewards Software, Inc.

“HRmarketer.com and their Services have helped put Granite Solutions Groupe on the map when it comes to online media visibility. Since we started using HRmarketer.com about 6 months ago, our website traffic is up significantly and we have received numerous inquiries from media sources and journalists about our business and views on the industry. The next step for us is to leverage the resources of HRmarketer's media and marketing team to increase our sales leads through direct marketing tie-ins with upcoming press releases."

- John Henning, Director of Business Development, Granite Solutions Groupe, Inc.

“The HRmarketer service has helped our efficiency in executing media relations campaigns. I have the ability to create my own media distribution lists from their extensive media outlets database, and I can also upload and manage my own personal contacts to send releases to. This allows us to be more effective with our PR outreach. I would recommend HRmarketer to any company trying to generate publicity in the HR marketplace."

- Steve Bradley, Division President, Learning & Performance, SystemLink / Learn2Perform

“HRmarketer.com has been an invaluable marketing service that gives us access to a number of easy-to-use tools and database resources. Their service also assists us in planning our marketing and PR campaigns. And because we have a relatively small marketing group, their media relations team reviews our press releases providing us insightful feedback. Plus, their Direct2Net Internet wire service distributes our releases to a larger audience that includes both the media and prospective buyers. I would recommend their service to anyone in the HR marketplace trying to improve their marketing efforts and generate more sales leads.”

- Joel Pelzner, VP Marketing, ERC Dataplus, Inc.

"HRmarketer’s Direct2Net wire service is such a valuable lead-generation tool. Within a week after distributing a press release to the major search engines, we sold over 20 of our employee survey packages – a record for us! HRmarketer has delivered publicity and traffic to our site we couldn’t have gotten any other way."

- Kathleen Connolly, Marketing Director/Partner, Performance Programs, Inc.

"HRMarketer has proven itself as an invaluable part of our marketing efforts. Since using HRmarketer, our press releases are getting wider distribution and best of all, even better search engine exposure than past releases that were sent out through a major press release outlet. Finding and exhibiting at conferences, tradeshows and expos is a marketer's dream with HRmarketer. But most of all, what has surprised and impressed me the most is the hands-on support that we receive from the HRmarketer team."

- Amanda Trombley, President, BeelinerSurveys

“ProcessWorks, Inc. has been using HRmarketer.com for just a few months but we’re already seeing a return on our investment. We have several senior level executives with excellent speaking and presentation experience. I don’t have the time to scour the regional and national industry organizations for speaking opportunities. The frequent email notices I receive from HRmarketer let me know which organizations are looking for speakers and which topics are open. This is a huge time-saver for me. We also introduced a new FSA communication tool last year on CD-ROM. The feedback from our clients and referral sources told us we had come up with something pretty innovative. We want to leverage this and have signed up to receive notices of award programs. We hope to gain additional visibility by entering the CD-ROM in the multiple award programs. Finally, the media tools have been another time-saver for us. We’re able to centralize our regional media lists and can quickly send out press releases. In addition, we can track how many people have viewed them. This is a great way to quantify marketing efforts. We know there is a lot more to the site and we look forward to integrating into our initiatives even more in the future.”

- Susan Shimshak, Director of Marketing & Communications, ProcessWorks, Inc.

"Our HRmarketer membership is the best marketing investment we’ve made in over a decade. We’ve received some excellent media placements using their press release distribution services and following up on their editorial queries direct from journalists – and our company has secured 3 speaking engagements for big conferences (with 5 more pending) as a direct result of HRmarketer.com. It is a wonderful service. You don't know how often we say how glad we are we found you!"

- Angela Rao-Brown (SPHR), Executive Vice President, Effective Resources, Inc.

"I was VERY happy with the release and your team provided an excellent service by helping me understand the search engine optimization of the release."

- Jason Anderson, ERP Solutions

"HRmarketer is an incredible value. For less than the monthly cost of a PR firm, the HRmarketer tool and the incredible staff is helping us to create a marketing program for an entire year. HRmarketer is helping us to become our own PR firm. We are only one month into the process, and our second press release resulted in 3 phone calls from the media. The entire staff has been friendly and responsive. I would recommend this service to anyone who does marketing to HR professionals."

- Jonathan Levy, CEO, Fair Measures

"As a non-profit think tank, educator, and association working to help individuals and organizations shift to a Talent Mindset, the Human Capital Institute doesn't have a big staff or budget for marketing and PR. I rely on HRMarketer to efficiently and effectively get messages about HCI's Talent Management resources and events to our target audience. HRMarketer has become part of my daily routine! I use the site to send press releases and announcements, and to post events and subject matter experts in the directories. Thanks to HRMarketer's Alerts, it's as if I have an extra pair of eyes to keep abreast of key conference, speaking, and press opportunities. Perhaps best of all, the My Marketing Plannerfeature keeps me organized and on top of deadlines. HRMarketer has become the Personal Assistant I can't afford!"

- Andrea J. Miller, VP, Communications, Human Capital Institute

"IHRIM (International Association for Human Resource Information Management) is very pleased with the Direct2Net Internet wire service provided by HRmarketer.com. Not only is it reasonably priced and has a highly targeted reach, hitting all the major Internet search engines and related news portals, but the ancillary marketing and tracking services available from HRmarketer create a tremendous value add. In addition, HRmarketer’s attention to detail and customer service is second to none."

- Tom Faulkner, Publisher and Communications Director, IHRIM, Inc.

"HRmarketer gives us everything we need to identify and evaluate new marketing opportunities in the human capital marketplace - and puts it all right at our fingertips! All of HRmarketer's resources and technology, including their new HRintelligence feature that tracks editorial and advertising placements for all HR service providers, is like having our own marketing research staff. And the customer service behind HRmarketer is unbelievable - they really know how to deliver and do it right!"

- Bonnie Clark, Business Development Associate, Cronus Technologies

Resume Mirror is continually striving to increase its brand recognition and reputation in the the HR & Recruiting markets. The quality of information provided by HRmarketer with their excellent service continues to drive value in supporting Resume Mirror's marketing initiatives.

- Praj Patel, General Manager, Resume Mirror Inc.

"As a new customer, it didn't take long to realize the value of HRmarketer and its media relations service. They never fail to weave their magic when reviewing and improving our press releases, and they work quickly. It's a great tool we use extensively."

- Michael Schindel, PerfectSoftware

"HRmarketer has paid for itself after only a few weeks. I now have easy online access to hundreds of HR publications, conferences, associations and so much more. This tool is a must have for anyone who markets to HR professionals."

- Betsy Turnbaugh, VP Marketing, RewardsPlus

"Editorial opportunities are extremely important to us, and we've been very impressed with the level of press leads we receive from HRmarketer. Many of HRmarketer's leads come out before Profnet's do! It's great to have such a first-class partner."

-Ann Jordan, Vice President of Business Development, Career Systems International

"I love HRmarketer. We have received a lot of visibility, including coverage in Fortune and Workforce Management, as a direct result of HRmarketer. As a small company, I could never afford the services of a public relations firm. I would recommend HRmarketer to anyone that can take the time to create a concise and pointed press release."

- Bill Gaul, CEO, Destiny Group

"Awesome concept, technology, and company. A PR/Marketing tool designed specifically for the HR industry -- there's nothing else like it on the market today. In addition to its robust media list, I use HRmarketer to build Authoria’s speaking and award programs. It’s critical that I don’t miss any important opportunities, and with HRmarketer I’m confident that I have all of the information I need and that it’s always up-to-date."

- David Fleming , Media Relations Manager, Authoria, Inc.

"I've sent out a press release through HRmarketer and have gotten a great response. I received about three to five calls about the release, two are in print, and a couple more are pending. Also, the conferences database in HRmarketer has been very helpful - we have identified some new shows to go to. We're also going to join some membership associations, based on what we found in HRmarketer. The service has been great!"

- Matt Pitchford, Marketing, TruStar Solutions (formally IIRC)

"For companies that sell to the Human Resources Department, there are very few 'must have' tools. If you want to be competitive, however, you must use HRmarketer."

- interbiznet eNewsletter, Review of HRmarketer

"I used HRmarketer to search trade shows we should go to or participate in and it is one of the best tools for this sort of thing I have ever seen - and I have been doing events and trade shows for around 25 years!! What a wonderful resource. Whoever designed it really thought about it. It's great."

- Debbie Rotolo, Conference Manager, HotJobs

"HRmarketer's media relations is impressive. We needed help with an upcoming press release for a highly-strategic announcement. One day before meeting with the planning team, we submitted it to Elrond Lawrence at HRmarketer media relations. On short notice, we received great feedback and editing suggestions that helped the release cut through the clutter and strengthen its news value. Elrond also provided sound advice on media distribution methods that would complement HRmarketer's distribution system and make the most out of our limited budget. We’re very pleased to have a personal media relations professional available to us as part of our HRmarketer membership."

- Sandy Riser, Vice President, Business Development, Enwisen, Inc.

"HRmarketer is fantastic. I'm already losing the 10 years I gained in the last 6 months, trying to pull this stuff together. It's totally intuitive and hugely efficient versus trying to achieve this level of analysis and activity ourselves."

- David Kinnear, VP Sales & Marketing - Black Mountain Group

"I really want to thank HRmarketer Media Relations for helping to write our latest press release. The press release resulted in two invitations to write articles for two different HR journals. This has not happened with our other releases, and so we think it is because of the great advice and revisions we obtained from HRmarketer Media Relations. Again, thank you! What a great service you provide."

- Cindy Mustful, Sr. Vice President, Business Development, Center for Talent Retention

HRmarketer is a well-developed tool that integrates so many different functions seemlessly. It really simplifies and covers the bases on so many PR functions. Best of all--it's easy to use. Kudos to their training department who walked me through the demo. I was as impressed with their knowledge and professionalism as I was with the site.

- Michele Rubin, Former Managing Editor, Employee Benefits Plan Review

"HRmarketer is one stop. The first thing I do when I log onto my computer in the morning is check my stock prices. Then I check HRmarketer. All the information I need to manage my marketing and PR is there. In fact, the first time I used HRmarketer to send out a press release, I landed a placement in Business Insurance, Employee Benefit News, HR.com and a feature article in the East Bay Business Times (with a photo!)."

- Matthew Schoenthaler, VP of Marketing, Claremont EAP

"HRmarketer provides useful, timely and cost-efficient media services for distributing our press releases."

- Frank Heasley, Ph.D. President, CEO, MedZilla Inc

"With a limited ad budget, I hope to capitalize on some free publicity via industry pubs and newsletters. HRmarketer has been an excellent vehicle to help me with this, along with free directory listings, speaking opportunities and much more."

- Bill Copeland, Manager, Marketing & Communications, NuView Systems, Inc.

"HRmarketer is a beautiful site and very well done."

- Joyce Anne Grabel. Group Editorial Director, Aspen Publishers. Publishers of Compensation & Benefits Management, and Compensation & Benefits Report.

"I have talked to a number of folks that use HRmarketer and to a person they all say it is great."

- Mark McAuliffe, president of the RPK Group and the Certificate for HR Vendor Excellence awards

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"HRmarketer is quite simply, the best collection of human resource-specific marketing and PR resources and tools available on the Web."

- Alan King, COO, Workplace Options

"Trust us, HRmarketer will be your biggest lifesaver. We use it ourselves."

- Debbie McGrath, CEO HR.com

"HRmarketer - it is a tool that no HR vendor should be without."

- Terri Joosten, VP Sales HR.com

"HRmarketer does the job of a dedicated staff at a fraction of the price-while providing us with critical market intelligence and expert support, which maximizes the returns on our marketing and PR initiatives."

- Arlene Singer, CEO, WellCall

"Awesome service. Well worth the money. I've had 12 solid interviews in the past 30 days. That never happened before I started targeting my press releases with HRmarketer!"

- Michael Turner, VP Marketing, ComputerJobs.com

"The information provided by HRmarketer has been very useful in planning for Horizon Behavioral Service's promotional activities. It is very efficient to be able to access a central place for information. With resources being scarce in today's economy, it makes sense to find creative ways to maximize marketing dollars. The time HBS saves by utilizing HRmarketer helps us achieve this goal."

- Paulette Wellisch, Director of Marketing, Horizon Behavioral Health Corporation

"HRmarketer is a great service with unbelievable room to continue to grow within the HR industry and into parallel industries. With my company not originally in the HR industry, HRmarketer was a great service that I couldn't wait to happen to my industry. We now find that we are about to expand our core business into the HR industry. We are on the fringe of jumping into the ring to play with the "big boys". HRmarketer for us is about to rapidly go from... "Great Idea!" --to-- "Indispensable part of our rollout and growth strategy". HRmarketer is enabling this "David" to have a go at all of the "Goliaths".

- Tony "David" Lillios - San Francisco, CA USA. Formally with Speck Design where he was a Co-Founder (an Inc. 500 company for two consecutive years)

"With a background of more than 15 years in journalism when I made the transition to marketing, I figured my most daunting task would be building a strong list of contacts. I was floored when our co-founder introduced me to HRmarketer. I was probably able to trim months off the ramping-up process. And that doesn’t even begin to take into account the quality and quantity of the personal attention I received. They made me feel like I was HRmarketer’s most important client, and I’m probably a bit more skeptical than most, considering my background. Finally, I can’t say enough about the press release review service. After writing a few thousand major-market newspaper stories, I submitted my first press release to HRmarketer with more than a little bit of apprehension that they could improve the product. But Human Resources is a different game, and HRmarketer plays in the big leagues. Their revisions made a world of difference."

- Brian Higgins, Media Manager, JobFlash (now part of Taleo)

"The genius of HRmarketer comes in its deceptively-simple combination of smart technology and back-to-basics customer service. In the eyes of this 14-year PR professional, the crucial ingredient is a savvy understanding of the services marketing and PR people need, but never have time to do -- tracking publications and their staffs, along with conferences, speaking opportunities, award opportunities and more. When I worked at Ketchum public relations, these duties kept nearly two full-time staff occupied. HRmarketer enables hundreds of clients to share the wealth and reap the benefits together. And live people still answer the phone!"

- E. Lawrence, PR Pofessional (formerly with Ketchum Public Relations)

“It’s been a pleasure doing business with HRmarketer. They have been responsive to all of our needs. The help HRmarketer provides me with the editing and suggestions for the press releases has been an invaluable tool getting Travis Software on the road to effective use of Public Relations. We look forward to a long lasting relationship that will mutually benefit both of our companies for years to come. I would recommend them to anyone. Thanks for making my job easier.”

- Amanda K. Kirkpatrick, Director-Product Marketing & Quality Assurance, Travis Software Corp.

"One of my key marketing goals was to increase the number of speaking engagements in front of college recruiting audiences, and HRmarketer has given me the tools to achieve that goal. HRmarketer’s vast database of conferences and events enables me to review upcoming opportunities and apply for them with the click of a mouse. This year alone, I’ve secured three engagements at events that are aimed directly at my target audiences. The expertise of HRmarketer’s staff and its wide variety of resources ensure that I’m making the most out of my marketing dollars.”

- Steven Rothberg, President and Founder, CollegeRecruiter.com

"HRmarketer.com is by far the most responsive to customer questions/feedback of any organization I've ever encountered. If my question isn't immediately answerable, I always get a callback within just a few minutes.”

- Helene Goldson, MindSolve/SumTotal

"HRmarketer has been an integral part of the services that we provide to our clients. Their services have strengthened our ability to stay on top of a wide range of marketing and media relations opportunities in the HR industry."

- Ed Emerman, president and founder of Eagle Public Relations

"With HRmarketer, we get to request the types of opportunities related to our industry – so that breaks through the clutter of all the spam email opportunities, we receive. There are many opportunities – trade show, speaking and editorial – we would not have been aware of without HRmarketer. Most of these opportunities are brought to our attention with lead times that we did not have before. Because of the increase in lead time, HRmarketer allows us to focus on our objectives for each opportunity, rather than submitting something for the sake of making a deadline. We really appreciate that!"

- Current Client - New York, NY

"Great service! We rely on it for many of our marketing functions."

- Fortune 100 Firm and Current Client.

The following is an independent and unsolicited review by John Sumser from the publication, Electronic Recruiting News. The review was done in 2004.

"There are few tasks that are more onerous than the development of a basic press list and events calendar. Yet, the very budget of the vendor Marketing Department depends of having timely and accurate data in this area. Seasoned marketing professionals hate the raw data collection (lots of phone calls and return phone calls) while junior people are rarely any good at it. As a result, the core marketing database is often in disarray and needs to be reassembled, from scratch, for each new product launch, revision, event or budget.

There is a professional level tool available.

HRmarketer is an HR marketplace tool for marketers. It combines rigorously updated press lists, editorial calendars, event calendars and searchable press releases into a genuine weapon for marketing in our industry. HRmarketer allows a company to develop a detailed plan to position the company in the eyes of the editorial community that ultimately determines fate.

We've spent some time evaluating the product and believe that it will save money and improve results for marketing departments in the industry. Their customer service people helpfully suggested that we narrow the distribution list for a press release in order to save our brand integrity. The company clearly stands for effectiveness over volume. Try it out."

- John Sumser, Electronic Recruiting News