HRmarketer lists the previous quarter's earnings from publicly traded HR and HR-related companies and all the M&A activity in the HR marketplace.

• Aon Corp. (AOC): Reported that its third- quarter profit fell 13 percent from last year on a substantial charge and rising expenses. Income for the quarter was $106 million, or 32 cents per share, down from $121 million, or 36 cents per share, in the year-ago period. Revenue for the quarter was $2.17 billion, up 7 percent from $2.02 billion last year.
• Paychex Inc. (PAYX): Reported its first-quarter profit rose 17 percent on a 14 percent increase in revenue. For the quarter ended Aug. 31, Paychex earned $135.1 million, or 35 cents per share, up from $115 million, or 30 cents per share, in the 2006. Revenue grew to $459.4 million from $403.7 million in the year-ago period.
• Capital H Group, a rapidly expanding consulting firm headquartered in Chicago, has acquired Lambert & Associates, Inc., a Chicago-based diversity and inclusion consulting firm founded in 1986. Capital H Group, established three years ago, recently closed another round of private equity funding and is building a national consulting firm through acquisitions and organic growth to help companies create more value—through their people—for better business results.
• Ultimate Software (ULTI), a leading provider of end-to-end strategic human resources, payroll, and talent management solutions, announced its acquisition of R.T.I.X. Limited, a United Kingdom company, and its wholly owned subsidiary R.T.I.X. Americas, Inc. (RTIX). The acquisition of RTIX expands the performance management and competency-based talent management feature-sets that Ultimate Software can provide to midsized and large businesses in the United States and globally.

Marketing PR is now best practice in the HR/benefits marketplace! Download our latest Marketing PR article entitled Putting SEO and Marketing PR to Work for Your Business.

Marketing PR is the integration of traditional PR and marketing tactics that combine social media and other Internet-based activities – all of which can generate more search engine visibility, media visibility, sales leads and brand support.

With Marketing PR, all marketing and PR initiatives support marketing objectives, such as lead generation and media placements, which result in verifiable ROI. Marketing PR allows HR vendors to incorporate their marketing strategies, Internet technology, public relations and sales goals into activities that generate more leads without increasing their marketing budgets. Marketing press releases, blogs and webinars—all common tools of Marketing PR—have supplemented, and in some cases replaced, traditional marketing tactics such as print advertising, in the HR/benefits marketplace.

Download our latest Marketing PR article today! This beneficial new article describes how you should first search-optimize your website and then drive more traffic and sales leads via Marketing PR campaigns. These tactics are proven to get you more online visibility for your business, and — ultimately — more leads and sales!

Download this or any of our comprehensive marketing reports by going to our white papers and research section.

We've become pretty savvy at HRmarketer.com when it comes to search engine optimization (SEO). In addition to our own first-page Google, Yahoo! and MSN rankings for the keywords important to us, we've helped many HR suppliers achieve the same success. We'd like to share some of our knowledge on the subject as it relates to "About Us" statements and SEO - what they have in common and why jargon has no place in either.

An effective "About Us" statement will answer the following questions in 3 - 5 sentences: Who are we? What do we do? Why is it important? Why are we unique? and Why are we credible? A well written "About Us" statement will be written in language everyone understands - "street speak." In a previous posting, Industry Speak versus Street Speak, we discussed the differences between "street speak" and "industry speak"...

“The HRmarketer service has helped our efficiency in executing media relations campaigns. I have the ability to create my own media distribution lists from their extensive media outlets database, and I can also upload and manage my own personal contacts to send releases to. This allows us to be more effective with our PR outreach. I would recommend HRmarketer to any company trying to generate publicity in the HR marketplace."

Steve Bradley, Division President, Learning & Performance, SystemLink

In January we'll be launching the industry’s first online social networking community specifically for companies that sell HR products and services. Building on previous features that share marketing expertise and media relations opportunities among its membership, the new community site will offer the following:

• Networking: Marketing professionals may confidentially approach other HR and employee benefit suppliers to discuss partnership opportunities, solicit feedback on the success of recent special events, promotional efforts, or direct mail lists, and any other topics they wish to initiate.
• Profile/Buyers Portal: HRmarketer members will be listed in an online buyer’s guide and may post information about their products, including links to supporting video, audio, PDF documents, white papers, etc., that will be marketed to HR professionals.
• Job Listings: HR suppliers may post and respond to marketing and public relations job opportunities within the human resource and employee benefit marketplace.

The following industry news releases and articles are only a sample summary of the news feeds that active HRmarketer members receive twice per week. HRmarketer members can also distribute their releases to thousands of media outlets and journalists covering the human resources industry. Releases sent via HRmarketer are also syndicated via RSS and posted to major Internet news portals and other public HR news sites.

• HRmarketer.com Reports Fourth Consecutive Record Year of Membership Growth in 2006
• BenefitsCheckUp® Helps Brighten Seniors' Holidays
• Workplace Options Offers Ten Tips to Healthy Holiday Eating, Gift Giving and Mental Well-Being
• Advanced Personnel Systems Releases Major Enhancements to SmartSearch Online
• Recruiting Assessments Result in Higher Retention Rates, According to Harcourt Assessment Report
• Verifications, Inc. Announces New National Sexual Offender Search - New Product Helps Employers Identify Sex Offenders